School-counseling professionals contribute to the academic, career, and personal/social growth of students. All students deserve to receive school counseling services that will decrease barriers to learning and increase their success in school and life. Unfortunately, many school counselors are asked to spend a great deal of time on non-counseling activities. This creates challenges for school counselors who are committed to supporting all students and optimizing their achievement. Instead of spending a majority of time on direct student services, too often school counselors are involved in duties such as supervision, scheduling, master board building, and test coordination. Advocacy for your program begins in partnership with the principal; however, there are several other ways in which school counselors can advocate for more effective professional roles.